The Business Plus บิสิเนสพลัส
Mr. Takeshi Yoshiba Senior Vice President, Director of Digital Transformation NTT TechnoCross Corporation
Journey Through His Career : Creating New Markets Through Technological Innovation and Ideas
Could you tell us about your career? Can you share your experiences and roles so far?
Yes, I started my career as an engineer at NTT TechnoCross in 1988. At that time, I was involved in compiler and natural language processing systems, which allowed me to work at the forefront of technological innovation. I believe this experience helped build my confidence and establish a solid technical foundation.
Later, as the head of the Ubiquitous Business Unit, I promoted the development of products related to transportation IT services, mobile technology, and dynamic management. By opening new markets and delivering products that exceeded customer expectations, I feel that we were able to redefine industry standards.
Next, as the head of the security division, I oversaw the development of numerous security products and system integrations. A significant achievement was promoting the implementation of privileged identity management, which contributed to enhancing security for many companies in the financial sector. I take pride in the fact that this initiative helped establish our company as a trusted partner in the financial industry.
Currently, as the head of the Digital Transformation Division, I oversee businesses in finance, security, healthcare, public services, and transportation. While driving industry transformation, NTT TechnoCross is building new business models and achieving growth in the digital age. My career embodies a remarkable fusion of technological innovation and business strategy, aiming to create new standards in the industry.
NTT TechnoCross – Ｄriving Innovation with a Clear Mission
Could you tell me about your company?
NTT is one of the leading global telecom and IT companies, promoting research and development (R&D) across diverse technological fields such as wireless communication, AI, and security. Within this framework, NTT TechnoCross (NTT-TX) was established as a 100% subsidiary of NTT, fulfilling the role of a technology-focused enterprise.
NTT-TX specializes in the implementation of early-stage technologies, Proof of Concept (PoC), and agile development, focusing on delivering innovative solutions to the market. We have successfully implemented early-stage technologies in areas such as exchange systems, mobile communication technology, wireless communication, and mobile device software development, evolving towards practical applications.
Currently, NTT-TX is actively implementing technologies across various fields, including AI, cloud computing, and security, by leveraging core technologies developed in NTT laboratories. Our mission is to bridge technological innovation with market demands, addressing societal needs while unlocking future possibilities and opportunities.
Synergy in Action – Collaborating with NTT Group Companies
There are many companies within the NTT Group. Could you explain their relationships?
The NTT Group is a corporate group that responds to societal needs through technological innovation as a leader in the telecommunications industry, providing services across various fields. With numerous subsidiaries and affiliates, the group operates not only in Japan but also internationally. Each company has its own unique mission and drives its business towards its goals.
At the same time, the group works closely together to achieve the overall mission of enhancing the lives of people around the world through the development of international communication infrastructure and IT services. NTT-TX is no exception; we have collaborated with group companies in various countries on proof-of-concept projects, product development, and market expansion.
The Evolution of Security at NTT TechnoCross – Legacy in Progress
Could you tell me about your business development and products in the security field, particularly regarding iDoperation, which you launched in Thailand?
The Evolution of iDoperation We began implementing security systems, including privileged identity management, for clients in the financial sector. Previously, we provided optimal systems to various companies through system integration (SI). However, the demand for privileged identity management, which addresses security measures, compliance, and cost reduction through operational improvements, is common across all industries. Therefore, we decided to package this offering. By doing so, we have developed a product that can be utilized by a wide range of customers, regardless of industry or company size.
iDoperation’s Journey into Thailand
iDoperation has maintained a top market share in Japan for the past ten years. When we began to consider expanding into overseas markets, we were fortunate to meet Magic Software Thailand (MST) through our international exchanges, which became the catalyst for our business expansion in Thailand. Since 2023, MST has been responsible for promotional and marketing activities in Thailand, and thanks to their efforts, we were able to launch the iDoperation business in Thailand very smoothly. We aim to deliver iDoperation to many customers in the Thai market.
iDoperation’s Expansion in the APAC Region and Beyond
The evolution of security, particularly in PAM (Privileged Access Management) products, is rapid, and the demand for implementation is expanding. We also aim to further evolve iDoperation to strengthen our customers’ security measures. By focusing on customer-oriented policies, we want to establish ourselves as a trusted business partner, especially for companies facing complex regulations and security risks.
Furthermore, we have confirmed that there is a growing demand for iDoperation in various countries, and we expect further growth in the APAC region and beyond.
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